For more than two decades, Charles Lanoue has built his career in cheerleading from multiple sides of the sport.
His perspective has been shaped as a coach, gym owner, program leader, judge, educator and contributor to the development of cheerleading nationally and internationally.
As a longtime gym owner and program leader, Charles helped build and lead one of the most decorated All Star cheerleading programs in the world. Under that program leadership, the organization achieved 21 World Championship titles and 42 Worlds globes.
The story extends far beyond medals: judging since 2009, coaching and speaking internationally, serving on the boards of Cheer Canada and Cheer Québec, and contributing to international rules and development through the IASF Rules Committee.
Those different perspectives helped shape the principles behind the work — thousands of hours of coaching, experimentation, successes, failures, adjustments and decisions.
The purpose isn't to teach everyone to coach like Charles. It is to help coaches become stronger thinkers and decision-makers themselves.
20+Years in cheerleading
60+Teams personally coached
46Worlds teams personally coached
21World Championship titles under program leadership
42Worlds globes under program leadership